An Interview with Emma Chen


I have been following Emma on Instagram for a couple of years now. It was the textured up-do's and flawless make up that got me hooked! On many occasions I have tried to recreate Emma's hair and make up look on myself and clients. With daily tips in her stories I have picked up so many new tricks. Emma has 142k followers, replies to all social media enquiries and with a fully booked schedule I'm sooooo grateful to Emma for fitting in the time for this interview. I'd highly recommend a read for any one wanting to get started in the hair/beauty industry. Emma took a risk going it alone and it has certainly paid off! 


 Emma, you are undoubtedly one of the best hair and make up artists in Australia right now, but what came first, hair or make up? 

Omg your so sweet! I’m not sure if that’s true but I appreciate the love. I started off as a hairdresser when I finished school, I liked it but always saw it as a back up career. I first applied to do a Tafe photography course, but it was too expensive for my parents at the time. I ended up staying in hairdressing for almost 10 years. I was good at hairdressing but was too much of a worry wart. I would stress about every colour and never ever in ten years did I feel 100% comfortable cutting and colouring. I had been applying for admin jobs for months and couldn’t get an interview. So in 2013 I decided to do a short course in makeup (x2 nights a week for 3 months ) just for fun. I never imagined myself to be a makeup artist or dreamed of being able to make a full time living from it. As they say the rest is history...



You have the relaxed beach wave down to a fine art. What are your top tips for textured beachy hair? (Us British like to pretend we’ve come straight from the beach!) 


Not over styling the hair, the key is to use your clients natural texture and add to it not try to change it.



If you had to pick one product for your make up kit to give the glow we see so often in your photos, what would it be and why?


Becca Opal Liquid , as you can apply it on the highs of the face under foundation , you can mix it in with your foundation also to give a more luminous finish and its also great for the chest area .



You have always replied to my social media messages, that I am very grateful for! How long do you spend on social media a day? 


Omg it can be a struggle working full time and trying to keep up to date with all the social channels, emails etc. But I would say on average I spend 1-2 hours on insta throughout the day, trying to reply to messages, comments and of course uploading content.



If you could visit anywhere in the world, where would it be and why?


Morocco, I’m obsessed with all the imagery I see on insta and don’t even get me start on the rugs and homeware they make and sell!



Run us through a day in the life of Emma Chen?


This is a hard one as every day is sooo different. Usually I will re pack my kit from the day before and do a cross check to make sure I have everything for the job that day. I tend to do a lot of driving to Byron so I always make sure I download a good playlist for the drive. Once my shoot has wrapped up I always come home and shampoo all of my brushes and sponges. A lot of artists only use brush cleaner on their brushes to sanitise however I love how soft they feel once they're washed and I find the shape holds better.  I will then try to get to my emails while my husband cooks dinner (I'm lucky I know!) and then recently we have been addicted to the TV show Married At First Sight, so we will watch that!



When thinking about your career so far, what has been the most defining moment and why?

For me it would be at the start of my career & remembering all the fear I had in taking a leap of faith and going out on my own, free lance. I never thought I was good enough to make it. It was a defining moment the day I quit working for others, truly backed myself and took that massive risk. I was 29 at the time, so financially I was scared as I had so many responsibilities, but it paid off! I worked so hard and took every single opportunity there was. No way I was going to let myself fail.




Lastly where do you see yourself in 10 years time?

I would love to travel a bit more with work and take on some different types of jobs to push myself out of my comfort zone.


Emma is a true example of hard work paying off. Incredible talent teamed with a good work ethos - a match made in heaven! The above photos are all Emma's work. For all things hair, make up give Emma a follow. Emma fills my feed with beautifully bronzed faces and I bookmark pretty much every hair up. Emma's stories are also quite funny, and you know - that always helps! 

Thanks again Emma, come and see us in England soon. (It may rain a little too much, but we make good tea!)

Instagram - emmachenartistry

Facebook - emmachenartistry

Collaborations -

Instagram Inspiration

I, Laura Bell, am an Instagram addict, and I’m totally ok with admitting that! For me, I use it as a tool to draw inspiration from people I look up to, including hairstylists, make up artists, fashionistas and bloggers. 

I pick up fashion tips daily from @emmahill. Whilst @emmachenartistry is my go to girl for all things make up. If I’m unsure how to style my hair, a quick flick through @beyondtheponytail gives me enough inspo for a months worth of textured up-do’s.

My camera roll is one big album filled with screen shots of images I have fallen in love with, to the point I’ve now made folders. So when I need to find that colour formulation I screen shot 2 weeks ago, I can find it quickly in my ‘hair’ folder.


Below are some of the accounts that inspire me daily and the reasons they’re at the top of my search list.



Location - London

Followers - 427K

Emma was always going to be my first! Do you know, I think we’d made good friends. (too weird?!) Emma’s Instastories have me in hysterics daily, her blazer collection is beyond anything you’ve ever seen and her jewellery collection - my word! Emma’s blogs are honest and current. I love following Emma and her Husband Simon on their daily adventures. She makes me laugh out loud and her vlogs definately make my 3am night feeds a little more bearable!




Location - Barcelona

Followers - 118k

Audrey’s cool. Too cool. Just looking at her golden insta feed takes me to sunnier climates. High street fashion teamed with vintage designer and the perfect golden tan - perfection.  Audrey recently uploaded a photo wearing a one shoulder black swimsuit from primark. It took me straight to Oxford Street in search. You’ll be glad to know, I found it!




Location - Australia

Followers - 140k

I give you the best in the business from down under! Emma Chen. Emma’s feed is filled with texture on top of texture on top of beautiful head scarfs and the most beautifully bronzed faces. Emma was the reason I ditched the perfect curl and now opt for textured beach waves. I no longer feel bad for using a whole can of Moroccanoil dry texture spray in 4 weeks. If I ever go to Aus, I will 100% be signing up to one of her classes. Check back next week for an interview with Emma Chen!




Location - Worldwide

Followers - 1.3m

If you’ve read my post on olaplex, you’ll know I keep a bottle close for when colouring hair. I personally treat my hair with olaplex weekly, and with a 1.2m following - olaplex are clearly doing something right.

@olaplex is the feed to visit for hair colour inspiration. They share the most amazing transformations from stylists worldwide, therefore pointing me in the direction of the best colourists from around the world. I have learnt new colouring tips and tricks, amazing formulations and more in-depth science behind the colouring process. Not just for the hair professional, a great account for hair inspiration. 




Location - Worldwide

Followers - 270k

Founded by @angelacattanaehair, this amazing collection of photos showcase the work of some of the best hair artists from around the world. My first Instagram search if I’m needing some styling inspirations. A great account featuring knots, braids and festival hair. My hair accessories collection has quadrupled since following this account.


If these accounts are new to you, I hope they bring you lots of fashion, make up and hair happiness. I’d love to know the Instagram accounts that inspire you and why. Let me know if there are any hidden gems you think I’d love to follow! 

An evening with Monica Vinader


When I recently got an invite to a get together at Monica Vinader’s Duke of York Boutique, I jumped at the chance. A sunny afternoon spent wandering around Knightsbridge, followed by an evening browsing jewellery, eating canapés and drinking champagne sounded like the perfect opportunity to take some time out for myself. (Probably resulting in spending money!)

Over the last few years, Monica Vinader have become one of my most favourite jewellery brands. Whenever I go to London I’m drawn towards one of their 5 boutiques. I wear gold, rose gold and silver, and obviously needing pieces in every colour, means I have built up quite a collection. (If my boyfriends reading this he will be shaking his head!)


The event was a thank you to customers for their on going support, in celebration of Monica Vinader’s 10 year anniversary and to launch their new AW18 campaign. 

I wasn’t too sure what to expect upon arrival, however I was greeted by friendly staff, a buzzing atmosphere and a glass of champagne. I had a lovely couple of hours trying different jewellery combinations at their styling station and learning about the inspiration behind the latest collection. All the jewellery I was wearing was cleaned for me, to make it look as good as new and as I was leaving, I was given a very generous gift bag.




My gifts included an engravable rose gold charm, an engravable silver charm, Monica Vinader candles and jewellery cleaning kits. I love getting my jewellery engraved, but on this occasion I decided to go away and have a think about what I’d like on my new pieces. (Since writing this I have decided to take a Birthday Card from my Mum and Boyfriend, and have their writing engraved on my two new charms.) This inevitably means another visit to Monica Vinader very soon, and I’m totally ok with that! With free parking and no congestion charge on a Sunday, a trip to London is our go to day out. I tend to find Sloane Square and The King’s Road a quieter spot. With Zara, Cos, Monica Vinader and some lovely restaurants all within walking distance it’s a great place to go for a relaxed wander. 




I left Monica Vinader with a spring in my step, probably due to the 7 bags of new jewellery. (I just can't help myself!) The sun was still shining so before heading home I met a friend on South Bank for a catch up in the sunshine. All in all, a lovely Thursday afternoon.


This last photo shows my chosen pendant combinations. I have linked them below. 

Gold Cuff

Rose Gold Necklace, Nura Reef Pendant, Nura Teardrop Pendant, Amazonite Pendant

Silver Necklace, ID Tag Pendant (similar linked), Riva Diamond Pendant




My Italian Mini Break Essentials

I spend most of my holiday in bright flowing dresses. The kind of dresses I feel I just can’t get away with back home. I’ve built up quite a collection over the years and when teamed with delicate gold jewellery and simple sandals, I feel good but stay cool whilst exploring.

This year we stayed at a small villa in the Tuscan hills. A small village called Fiasole, five minutes away from Florence. Close enough to venture in to the Tuscan capital, but far enough away to relax in the tranquil surroundings.


After lazy breakfasts and mornings spent by the pool, we spent our afternoons exploring. I have never been disappointed with Italy. I love the history, architecture and of course the food. My boyfriend planned this trip and he found some incredible places to eat and the best spots for afternoon cocktails.  My 1 year old stayed at home with Grandparents, so I could spend a little extra time getting ready in the evenings before dinner. I like to use my everyday products whilst away, because I know they work for me. Hotel product packaging can look nice, but it just isn’t the same!


Long weekends away call for hand luggage only, meaning I plan ahead when it comes to packing. I plan my outfits (down to accessories) in advance and prepare my 100ml travel sized hair and beauty products in a clear wash bag.


This year packing was made easy by Moroccanoil. Their mini travel sizes are 100ml or under and don’t take up too much room in my cabin sized case. I opted for the ‘destination repair’ kit. Including a Moisture Repair Shampoo and Conditioner. A Moroccanoil Treatment Oil Original, and the styling product I can’t live with out - Dry Texture Spray. All containing nourishing, antioxidant rich argan oil, this is the perfect combination for hydrated, healthy locks. 


In regards to skin care, it had to be Eufora Beautifying Serum. For hair, skin and scalp, I may as well bathe in it! I apply it to my face twice a day and this is a MUST for holidays due to the soothing cranberry extract. Mosquitos, do what you’ve got to do, because Beautifying Serum will take away the redness and itchiness in a flash. I keep a travel size in my handbag, and have been known to whip it out when my friends have had skin complaints in the past. Spot? Beautifying Serum. Bite? Beautifying Serum. You get the gist! 



Travelling light made this trip easier from the get to. We used local buses and walked around Florence with our cases. This wouldn’t have been fun with a 20kg case in 35 degree heat! Travelling light is something I’m become quite good at. So until next time, my travel sized bottles will be saved in my little clear lightweight bag, ready to top up! 






Festival Hair

It’s the second week of Summer and crazy things are happening. My hairdryer has been unplugged, as I’m letting the warm air take care of drying my hair. My foundation is at the bottom of my make up bag, because my freckles are out in full force. I’ve even got a bottle of rosè chilling for the weekend. (Girl gone crazy.) I am. Totally. Feeling. Summer!

Summer is the most relaxed season, don’t you think? Clothes are brighter, my hair is lighter. And I will most definitely colour my hair rose gold to match said chilling rosè, because why not?!

Another huge part of Summer is the festival scene, and us Brits don’t do too badly when it comes to festivals. We may not have Coachella, but with Lovebox and Latitude next week, Wireless, V Festival and Reading in August, we do have a great Summer line up. Festivals are all about enjoying good music with good people - rain or shine - and if it’s not the perfect time to experiment with fashion, hair and make up, when is?! I'm talking glitter on top of tassels on top of diamonds, with bright make up thrown in for good measure.

Primark have introduced a new range for Summer - Glitter Junkie. With their beauty department rapidly growing, highly pigmented glitters and beautifully designed body gems are just a few of the things I picked up when I discovered Primark’s new Glitter Junkie range. Perfect for festivals, and Summer parties alike, I’d like to show you a few of the looks I have created using these festival accessories and Moroccanoil. 


Glitter Partings

At just £1.50 for a test tube full of the most amazing Glitter Junkie sparkle - I took one in every colour! I prepped Helena’s Hair with Moroccanoil Treatment Original and Moroccanoil Mending Infusion to create a smooth, shiny canvas ready to Dutch braid. Braids are the best way to keep hair in a secure style that won’t budge for days. Great for a 3 day festival. Once braided, I applied Moroccanoil Extra Firm Hairspray all over, holding the can 30cm away from the hair, followed by an additional spritz up and down the parting holding the can much closer. The hairspray looked slightly wet on the parting section, perfect for the glitter to adhere to. I then sprinkled the glitter down the middle and used the cold setting on my hairdryer to set the sparkle in place. 

I picked up the glitter in white, pink, silver and blue. Complete with water soluble body glue, this is a great accessory for body and hair art.





Glitter Junkie Body Gems

Body gems over the last few years have got bigger and better. The trend started with small clusters of gems for the face. But now you can get body gems for practically anywhere on the body. The gems I used to create Helena’s festival look came in a pack of two (£3.00) and are actually designed to sit on the back of your thighs, just under your shorts. When I saw them, I felt it was something different and went perfectly with our pink theme. To create Helena’s lived in beach waves, I used a medium tong, leaving the ends completely straight. Not forgetting Moroccanoil Perfect Defense to protect from the heat. After shaking the waves out. I finished the look with a healthy dose of Moroccanoil Dry Texture Spray. Great for effortless, undone waves that need to last through the weekend.



The Midi Rings

These cute midi rings are just that - rings designed to wear on your fingers. But once again I wanted to experiment, and for a pack of 10, £1.50 was a very affordable option to create my last festival inspired look. With Helena’s waves already prepped from our last look, I added more Moroccanoil Dry Texture Spray before braiding to give added grit. This makes the hair much easier to work with when using small sections. Using the rings is as easy as twirling the hair around with your finger to make it smaller, and sliding the ring down the hair. I then added the next section of hair, (much like you would with a French plait) and repeated with the next ring. I tied the ring mohawk and braids together with a clear band and finished with a relaxed topknot.



My festival accessories cost £6, an absolute steal considering I can reuse them all. I would highly recommended a visit to your local Primark to stock up on all festival essentials! I will be keeping my glitter in my salon kit, so if you fancy a bit of sparkle after your blowdry - let’s go crazy! 








Like a bee to honey I’m drawn to all things pretty. From a well blended balayage to beautiful fabric, I love pretty things. A trip to Anthropologie is literally my perfect day. It’s like the heavy embellishment has a magnetic force that pulls me in, and I can’t leave without spending money.

The sales have finished and with that in mind I wanted to find some new pieces to update my wardrobe and introduce some new colour/texture ahead of sunnier times.

The spring collection didn’t disappoint. I left with 3 lovely pieces to keep my hair happy and add interest to my monochrome work wardrobe, whilst also stumbling across a new brand - Pom, Amsterdam.

I opted for 3 colours and style of head band and have created some hair up styles to show you how I will be wearing them.


The Astrid

With fringing along the edge and patterned with white geometric motifs, this black headband has a Moroccan feel. This can be worn with any hair style and I will be wearing this over spring/summer with a loose linen shirt and textured beach waves.



The Floral

Florals have made a huge comeback this spring. Add in sequins, dainty pearls and long draping ties this will definitely be my pool side band of choice. I will be wearing this with block colour clothing and a relaxed up-do.



The Silk Scarf

Printed with orange tigers this navy silk scarf can be worn in the hair or as a neck scarf. A luxurious way to elevate a basic outfit. I will be breaking the rules and wearing navy with black at work to add interest to a basic pony tail.