Purple Reign

With a high demand for ash toned hair, purple toned hair care has taken over. It’s not a ‘new thing’ and has been around for decades. Purple rinsing it’s way through the 1930’s, neutralising yellowness and brassiness long before my time! But what’s different today is these purple hued products can be used daily as it’s not just the colour they effect. With healthy, shiny hair being of upmost importance, these purple hued formulas are nourishing enough to use daily and don’t cause damage to the hair long term.

Weather you’re a white blonde wanting to rid unwanted yellow tones, or the owner of a dark blonde balayage craving an ash reflection, there’s something for everyone. It’s a simple science in the sense that purple counteracts yellow, and with toned shampoos strong enough to not dilute back to clear when mixed with water, you can keep up that freshly toned look at home. Below are my top 3 go to products to keep blondes at their best whilst maintaining and improving condition.

First up, and the most gentle purple toned shampoo I love to work with is Paul Mitchell’s Forever Blonde. Imagine a pearl sitting directly under a spotlight, the iridescent tones you’d see is exactly what this shampoo and conditioning duo look like. I’m genuinely attracted to the sparkle. With bleached hair in mind, this protein enriched duo guard against further breakage whilst keeping blonde tones light and bright. Perfect for every day use and also great for natural grey hair to inject freshness back in to the colour and banish brassiness.



If you crave something stronger, Sensua Illumyna Zero Yellow should be your go to. This is the strongest violet pigmented shampoo and conditioner I have worked with, and I’m always asked if I’ve just had my hair coloured when I wash my hair with Zero Yellow. Being a slightly golden blonde tone, the shampoo on its own is enough for me. One wash every other wash left on for 3 minutes removes any brassiness and gives me a whiter look. I’d recommend the shampoo and conditioner combo together to maintain ash, grey, silver and darker blondes colours. Please see photos below to see if this is something that could work for you. Both of my clients below are using the Zero Yellow shampoo and conditioner every 2/3 wash. (I’m not gonna lie - I’m totally tempted to use this on my 1 year old’s golden blonde locks over summer, is that wrong of me?!)



Last but not least, and the product that gives me the upmost satisfaction after every use is a dry shampoo that cleanses, tones and deodorises in one swift spray. You know when you wash your hair and its feeling fresh, but then the next day your natural oils take over and your roots all of a sudden look 2 shades darker. (Nightmare!) If this is a problem for you - I give you Moroccanoil Dry Shampoo - Light tones. I used to wash my hair every day, leading to a blow dry, heat styling and inevitable breakage. Moroccanoil Dry Shampoo - Light tones gives me 4 days. The purple tone gives my blonde a lighter feel, whilst the rice starch absorbs natural oil. Moroccanoil’s signature scent deodorises all whilst adding a little boost at the root. I could not live with out it! This dry textured spray also adds volume to my hair, just another bonus on top of making it look fresh!


If you’re unsure on what violet toned combinations could work for you, please feel free to ask me on Instagram. As mentioned above, from dark blonde hues to the brightest of silvers, there really is something for everyone to ensure your colour stays looking healthy, true to your desired tone and just as expensive as it did on day one!













Festive Feels

I’m definitely a little late to the party with this post, but with a house move and a super busy work schedule, I’ve been keeping busy! I’d LOVE to tell you it’s actually because of all the Christmas parties I’ve been attending, however I’d be lying to you and to be fair, my idea of a good party these days is a 3 course dinner (table booked for 7pm, no later) followed by a cup of tea and an early night. I’ll occasionally go all out and open next days advent calendar door early, (YOLO) but that’s as crazy as it gets. That’s not to say I won’t be dusting off a red lipstick and going big with my party hair accessories when I do make it out to see friends and family over the festive season.


Back in the day, Christmas events would be booked in the diary super early. I’d have my outfits planned way in advance. Two layers of fake tan would complete the look, basically I had too much time on my hands. Fast forward to now, I’ll think about it the night before and my outfit will usually be black. I do however, like to accessories my minimalistic outfits with heaps of jewellery and sparkle in my hair and if I’m feeling fancy.


I’m a sucker for a glitzy hair accessory, and whilst recently waiting for a train at King’s Cross Station I discovered Oliver Bonas and their treasure trove of sparkling headwear. Navy crushed velvet headbands, covered in diamonds. Dainty bow hair ties to add interest to a basic pony tail. In my ‘kid in a candy shop’ moment, reality quickly kicked in - “Laura, do not buy hair clips, you’ve got important new house items to buy” - so I left empty handed... But then found a discount code about an hour later and ordered a sparkly star hair slide online instead. I’d like to share my go to party look that will see me through to the new year quite nicely. This look is what I’d call my signature up do. Textured twists, and pulled out barrel curls to give an undone lived in look that doesn’t look too formal. Depending on my mood, I can pull it out to give more volume or leave it neat if I fancy something a litter sleeker. In all honesty, it takes me no more than 10 minutes.


I find this look easier to create if my hair has dried in its natural wave, or if it has been curled. When the ends have movement, it’s easier to tuck them in when I pin it. I wouldn’t be able do it in 10 minutes if I didn’t have my Moroccanoil Dry Texture Spray. This spray preps my hair and gives it the gritty texture I need to make the grips hold. If I’m not feeling fancy I go accessory free, but if you can’t be fancy in December, when can you be?! I hope my little ‘festive how-to’ helps you create a perfect Christmas look. I’d love to see any photos if you try this look at home! With that being said, I hope your Christmas is filled with fun, family, friends and lots of sparkle.