Last Wednesday I had the pleasure of representing Moroccanoil at Pure PR’s press day. The event was an opportunity for Pure to showcase the brands and products they represent to press, influencers and bloggers. With a ‘back to school’ theme the team had turned an empty art gallery in Eastcastle Street, London, in to The Pure Academy. A restaurant/show room of dreams, filled with an array of hair, beauty and wellbeing brands. Back to school because the brands Pure PR represent are all top in their field.
Moroccanoil will soon be launching a revolutionary colour care line in the UK. A 360 degree approach to caring for coloured hair. It was my job to introduce people to the line - I can’t wait to share more information about it with you guys soon! It was also an opportunity to reveal our Christmas gift boxes, whilst of course offering dry styling. Beach waves and braids seemed to be the order of the day, so I kept my Moroccanoil Original Treatment and Dry Texture Spray close to hand.
I was surrounded by hair, beauty and wellbeing product lines. This is literally my idea of heaven! I spend my day working along side Sergio from E.L.F. A vegan make up a range and let me tell you why I was so excited about this! As a green eyed human being the best colour to compliment my eyes is purple. Now I’m (very) allergic to a product called Carmine. A red colouring derived from crushed beetles to create vibrant purple and copper tones in make up. I saw E.L.F’s bright purple eye shadow staring at me from across the room, and being a vegan range I knew this meant no carmine therefore it wouldn’t make me swell up like a balloon! Hallelujah!
Aromatherapy Associates are a brand I have used previously. But if I’m honest I didn’t know a great deal about them. After chatting to Christina, their global director of education, I have learnt about the wellbeing benefits linked to aromatherapy oils. Did you know essential oils can be used to aid stress and sleep? They can be used to boost your energy levels and relax the mind. I definitely think I need to spend more time focusing on relaxing my mind. Something as little as introducing the appropriate blend of essential oil in your daily routine could reduce fatigue and make you feel more relaxed and ready for your day. I left with the deep relax roller ball, a fragrance formulated to bring out peace and relaxation.
Last by not least I had the pleasure of working along side Renee Lapino. One of the best in the skin care business, Renee was representing Goldfaden MD. A skin care range utilising state of the art technologies, Goldfaden MD is one of Renee’s go to brands to work with. If I’m honest I wanted it all, however my stand out product was Doctors Scrub. A ruby crystal microderm Exfoliator that leaves skin hydrated whilst removing dead skin cells. The results could be seen instantly. I’ve only used this product twice and my face has never looked so good. I opted for no make up after use because my face just felt so fresh and so clean (clean!) I’m literally amazed and although it’s only September I will be adding some other Goldfaden MD products to my Christmas list. (*Boyfriend rolling eyes whilst reading this*)
Imagine a working day socialising with like minded people whilst sharing knowledge on products you love. The team from Pure are a dream to be around. Passionate about the brands they work with and all round cool girls. Like the new kid in class I was made to feel welcome and can’t wait to see them at London Fashion week soon.