Aadnevik SS19

If you visited my blog last week you’d have read that LFW started on a high with Temperley London. Not only did we have a great show, it was so lovely to catch up with the Moroccanoil Team. Some of the team I have worked with for nearly 10 years, with others joining us along the way. 

We wrapped up at 8pm, and our time was our own until we needed to meet at 3pm on Sunday for The Aadnevik Show at The Royal Horseguards Hotel. Saturday night at 8pm isn’t a great time to find a table for 14 for dinner, but we succeeded! We found a little Italian just off Oxford Street who did very well in keeping the food and wine coming! I opted for an early night, (as I always do) how the others can stay up until the early hours partying I will never know! Sunday started with a relaxed breakfast and a spot of shopping before heading over to Horseguards. 

Aadnevik is a London based luxury label designed by Hila and Kristian Aadnevik. Aadnevik showcase their collections seasonally at London Fashion Week and offer a made-to-measure service for clients who visit their studio from around the world. Their clients include Madonna, Beyonce, Jennifer Lopez and many more. The Aadnevik collections are always filled with lavish embellishments, soft layering and drapes in the most stunning colours. Once again, I’m drawn in by the sparkle. We were lucky enough to borrow some dresses a few years back for a show in Ireland and even the models said they were the most beautiful dresses they had worn.

This season, with an Alice in Wonderland theme it was like stepping through the rabbit hole. With larger than life toad stools, flowers and love heart balloons throughout the hotel, the Aadnevik runway did not disappoint.  

When I cast my mind back to previous Aadnevik shows, I picture small curl tongs and styles that need at least 2 stylists on board to get the models completed on time. This year however was very different. I would like to share a step-by-step of the look we created for The Aadnevik SS19 Collection. A lived in textured wave with out a tong or wand in sight. 

This look, with the correct product, is a quick and easy look you can create at home if you own a pair of straighteners. The only product you’ll need is the Moroccanoil Dry Texture Spray to provide a foundational grip before styling and to enhance the texture when you’ve finished.

 

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My step by step shows you how to create the exact look, however if you plait bigger sections this will save you time and give you a softer wave. You can also start the plaits closer to the root to give you an even wave from roots to ends, a versatile look that can be adapted to your preference. The Moroccanoil Dry Texture Spray will do the hard work for you here, with out it your plaits will be too soft and you run risk of them falling out straight away. I’d love to see photos if you try this look at home, please send any over on instagram!

With this season over, I will now be looking forward to spotting our creations in magazines going forward. With time flying by like it does, AW19 will be here before I know it!

 Photography by Naomi Gabrielle Photography on behalf of Pure PR for Moroccanoil.