With a full kit bag and fellow Pure Hair Stylist, Claudia, on Saturday we made our way to London to meet the Moroccanoil UK team for London Fashion Week SS19. 3pm outside Centre Point was the only information we’d been given, a 33 storey Grade II listed building on New Oxford Street. I’d heard through the grapevine that the Temperley London show was going to be very different to their usual style, I couldn’t wait to hear more.
Earlier in the week, Antonio Corral Calero, Moroccanoil’s Global Ambassador and a small team met with Alice Temperley, to get a feel for this season’s collection and along with Charlotte Tilbury the final hair and make up looks were decided.
Moroccanoil, since launching their signature product 10 years ago, have always had healthy shiny hair at their very core. Every Moroccanoil product is infused with the highest quality argan oil, a vitamin packed oil to hydrate each and every strand instantly. The Moroccanoil range works perfectly with Temperley London. Nourished, natural hair, teamed with a Charlotte Tilbury ‘lit from within’ glow, has always complemented the stunning Temperley London collections.
This season Alice had come up with something different. The catwalk design had been kept to a minimum, it was the line up of women walking, that did the talking. Not only were we looking after 12 incredible models back stage, Alice had brought together what she describes as an inspiring cast of muses who personify the ethos of Temperley London.
We had free reign to sit down with every model and muse to see how they’d like their hair styled. The norm would be one look for all, and even the models were surprised by the relaxed vibe. We worked with the natural texture of the hair, to create a healthy lived in look with a rock and roll vibe. We simply wanted to enhance each individuals natural beauty and make them feel like the best version of themselves before they headed to the runway.
Alice’s muses included her Mum, Diane, alongside Helen McCrory (star struck!), Nathalie Emmanuel and Corrine Bailey Rae to name but a few. Temperley London had this unbelievably cool line up of strong, empowering women walking in their show. If you’re familiar with Moroccanoil you may remember their ‘Empowering Woman’ campaign from a few years back. Another reason Moroccanoil and Temperley London are the perfect match; their core values are the same.
Now on to the collection, and my-oh-my where to begin. I remember the first time I was asked to work on the Temperley London show about 5 years ago and I did a little toe tapping happy dance on the spot. I loved the brand long before I worked with them. So can you imagine me backstage seeing the latest collections before anyone else?! (Kid in a candy shop springs to mind.) Temperley London never disappoints, their rails are always filled with the most stunning prints, the most intricate embroideries and long flowing dresses in the most amazing colours. I’m drawn in by the soft sparkle of sequins and the way the material moves. It was the white and gold maxi dress modelled by Anoushka Shankar that caught my eye first this season. Teamed with gold accessories and her natural curl, she looked incredible.
‘Enhancing your natural self’ is such an important message and I loved seeing this in a London Fashion Week show. The relaxed approach that really put the model in-charge is the reason the Temperley London SS19 has been my favourite season to date. After 5 hours of backstage styling, I left feeling just as energised as I did when I arrived, a great show for the Moroccanoil team.
Photography by Naomi Gabrielle Photography on behalf of Pure PR for Moroccanoil.