Eufora

If you’re not familiar with Eufora, they’re a product brand we have used and retailed at Pure Hair for 5 years. Like all the products we stock, Eufora deliver amazing results and I wanted to share the reasons I love Eufora, the products and the brand.

Firstly Eufora products are 65-85% organic certified, pharmaceutical grade aloe vera. Aloe vera has huge benefits in its raw form. Packed full of vitamins and containing 90% of the amino acids our body is made of, this makes aloe one of the best ingredients to moisturise the hair, scalp and skin. Aloe is well known for its great healing properties and is often used on burns to help the skin recover. The aloe used in every Eufora product is the best quality, meaning by the time it reaches your hair, scalp and skin, you still reap every benefit.

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With the moisturising, vitamin packed base in place, the next ingredient to think about is protein. Oat, wheat, soy and quinoa are the 4 naturally derived protein’s Eufora use. These ingredients each have a different molecular weight, and are used in the different products depending on the products purpose. By using naturally derived proteins this means the hair will never become over proteinised. If too much artificial protein is used on the hair, the hair won’t know how to behave and sometimes this can have an adverse effect and lead to brittleness. The natural proteins used by Eufora means this won’t happen.

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How beautiful the fragrance is, is often a talking point when using Eufora. Every ingredient in every product has been used because it benefits the hair, scalp or skin. The fragrance you smell hasn’t been added to heighten the scent. The fragrance you smell has been naturally derived from an essential oil that serves a purpose and has a benefit. Every product smells different and I would describe the Eufora scents as light, natural and fresh.

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Aloe is a natural preservative, so this means Eufora only have to use a small amount of preservative in their products to ensure the product delivers from the first use to the last. The preservatives used are all food grade, so once again only the best ingredients are being used.

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This is just the start of what makes Eufora special. In my next blog, I’d like to show you some of the unique ways I use their products.

Eufora as a company are very special. As I previously mentioned we have worked with Eufora for 5 years. I have been lucky enough to attend 2 of their events in San Diego: A self development/business course and a product knowledge/hairdressing skills course a year later. The Eufora family took us under their wing to ensure we had the best training possible. We were taken to meet their Chemist, James Grundy, so he could answer any of our questions. Shown around their HQ and made to feel so welcome. (They know how to throw a good party too!)The people behind the product really care, and that’s the kind of product I want to use.