I have been working with Olaplex for over 2 years and I fell in love with their revolutionary product instantly. Olaplex has completely changed my thought process when colouring hair. Olaplex allows me to go ahead with colour changes that once weren’t possible, without causing damage.



Brought to us by Dean Christal and designed by 2 scientists, Dr Eric Pressly PHD in Material and Dr Craig Hawker PHD in Chemistry. Olaplex is the product that has changed hairdressing.


Olaplex is a single active ingredient. (Bis-Aminopropyl Diglycol Dimaleate - very scientific!) Designed to reconnect bonds that have been broken by the process of colour, heat and mechanical damage. Olaplex repairs the internal structure of the hair, and can be used when colouring to prevent damage whilst repairing. It can also be used as a stand alone treatment to repair the hair in salon, or at home. 


The internal structure of hair is made of disulfide bonds. These bonds are linked together from roots to ends. I think of these bonds like a shoe lace threaded through the eyelets. When tied together your shoe is secure, strong and can take the movement as your walk. When left loose the eyelets become weakened, therefore you’d be more prone to tripping and causing damage along the way. Olaplex re-links any broken bonds in the hair, to make the internal structure strong again.

As previously mentioned Olaplex can be mixed with colour to prevent damage and repair. As a hairdresser who looks after lots of beautiful blondes and regularly carries out big colour changes, Olaplex is a great tool I always keep close to hand. Not to be confused with a magic wand, Olaplex will only work if there are still bonds present in the hair. In very extreme cases hair can be so damaged, there aren’t bonds present. Stand alone Olaplex treatments and regular cuts would be recommended to get the hair back at its best before even thinking about colour if this was the case.


Below I have coloured 2 pieces of hair to show a comparison. The hair is real hair and had previously been bleached.

Formula 1 /Right photo - Deco (a form of lightener/bleach) and 30 volume.

Formula 2/Left photo - Deco (a form of lightener/bleach), 30 volume and Olaplex.




A picture is worth a thousand words, and you can clearly see the difference in the condition of the hair. After washing both pieces of hair, I roughly dried them without using any product. I could tell the hair coloured without Olaplex looked finer at the time of drying, but it wasn’t until I came back to them a few days later I could really see the difference. The over bleached piece of hair had swollen, looked angry, broken and frazzled. Whilst the piece of hair coloured with olaplex still maintained its original shine and strong structure.

The product I used to bleach the above hair was a strong formulation. It wouldn’t be a formula I would use on hair that has already been lightened, it’s clear to  see the damage that has been caused. If you are thinking about a drastic change or you feel your hair is not at its best condition wise, speak to a professional before your colour appointment and ask for a strand test so you can see what would happen on a smaller strand, before going ahead with the complete change. Search for a salon who uses Olaplex. Patented technology that works. 

It’s important to look after your hair from the inside out. If the structure is strong, goodness will follow. I’ve had clients comment on how their curls have come back to life and been less frizzy. I’ve had clients tell me their hair has never been so long. I personally used to dread having my hair cut, as it never seemed to grow. (It obviously grew, it just didn’t stay attached at the ends!) Now I’m having a solid inch cut off every time. Looking after your hair internally, backed up with a selection of suitable products to cleanse, condition, treat and style your hair with at home, will 100% give you the best from your hair.


Olaplex prices start at £18.85  @ Pure Hair Lightwater. For more information please don’t hesitate to contact me on Instagram (@laurabellhair) or to book please contact Pure Hair directly. (www.purehairsalon.co.uk/book/)